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Social Advertising
Di Jacopo Gonzales (del 14/12/2005 @ 21:23:56, in Advertising, linkato 1960 volte)

Navigando in rete mi sono imbattuto in quello che definirei un bell'esempio di social (e low-cost) advertising e che probabilmente si commenta anche da solo...

Client: Mass Coalition for the Homeless
Project: Outdoor Advertising Campaign

"You don't need a big budget. You need a big idea. This low-cost billboard for the homeless created a stir in Boston and led to a major increase in donations to the Massachusetts Coalition for the Homeless. The ad was published in The One Show, a compilation of the best advertising created worldwide."