Title: Magic
Advertiser: Coca-Cola External Relationships
Company: McCann-Erickson Spain
Category: Promotions Marketing: Special Events
2005 Silver WorldMedal @ Newyorkfestivals
Translation This invitation to a free screening of the latest Harry Potter film was sent by Coca-Cola to executives fo important Spanish companies. You had to rub the surface with a wet cloth to see the text. After a while it would disappear again.
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